I'm a working Creative Director that sees the world through a brand lens, with a focus on culture wrapped up in digital know-how.
Brand is more than a logo. It's who you are, and why you do everything that you do. I'll be writing about how to discover and develop your brand, attributes and behaviors.
Culture is how a group of like-minded people execute a brand. It's all about aligning your beliefs with your actions. I'll be writing about how to achieve a culture, and why it matters.
The media landscape has changed. Digital has disrupted absolutely everything. We live in exciting times folks! I'll be writing about how to link digital with brands and culture.