I think it’s working. “Design Understanding” is beginning to seep into the majority of our everyday life. As a culture we’re starting to “get it”. It’s language and terms are starting to become commonplace.
We can now take a deep sigh of relief and sink into the realization that as creative’s…. we’ve won!
Pretty soon our clients will be asking for stuff that makes absolute sense. They’ll value the marriage of form and function. No more will we have to persuade, convince, or sell our value.
How’d we get here? What happened?
Well, it might have something to do with the tools becoming more and more accessible. Or, it might be that brand pioneers like Sony or Apple paving the way. And it might even be that organizations have been asked to do more with less.
Whatever the case a greater mainstream understanding of design culture is here. And with it of course comes a new set of challenges.
Organizations that “get it” are now exploring new ways to do more with less. And who can blame them? They’re looking at publishing their own content, design their own templates or get more and more involved in the website, etc.
The knee-jerk reaction from us as creative’s isn’t as positive as it could be. And that’s too bad. I feel that we don’t always see the opportunity in front of us. I believe our function is evolving into something totally new. And whatever that “new” is seems to fit this change.
What if we concentrated on creative leadership and rise to the level that organizations need.
We shouldn’t be worrying about the little things, we should be creating the framework and the bigger picture. It’s time for us as creative’s to lead with creative strategy, design systems and design management. Whatever we as creative's do next (for better or worse) is in how we see the issue.