Everyone has at least three brand-based horror stories they can call on at a moments notice. I’ve got a few… at least. We rant, we complain and raise general hell through Facebook and Twitter as a reflex. And they deserve it. But what I’d rather see...
Is more of us celebrating the good, and great brands. The companies that go above and beyond.
I already know who to stay away from. What I’d really like to know is who to, go to. What company is going to make sure that they are:
- Enhancing my day
- Easy to interact with
- Saving me time
- Making me smile (or God forbid laugh)
- Anticipating needs
I’m addicted to a good experience. Whether it’s amazing customer service, a human interaction, that feeling of ease-of-use or knowing that they’re relentlessly improving the product or service.
It takes a lot of time, money and energy to not be a big grey blobulous-corporate-nothing that doesn’t care. Companies that get it right are focused on getting it right, at the human level. Endorsing those brands is the least we can do.