This world of digital media is complicated no matter which angle you approach it. It just is. I wish it was more simple. But it’s not. It’s really hard to keep up. We’re expected to know so much stuff. And just when we think we’ve got it there’s a paradigm change and we’ve got to start from scratch...
I actually think it’s easier for those in the fray every day. We’re there in real-time figuring it all out. For those that are just in the margins (man, that’s gotta’ be stressful). These people only get the snippets and sound-bites of what's happening… and that’s the problem.
Every now-and-then we hear these snippets of information passed off as hard-and-fast rules. As if the world of digital media stays still long enough to have a such thing.
Here’s a few samples:
Fake Rule #1: “Below the fold”. Probably one of the most infamous (and the most frustrating - are we still having this conversation?) “rules” out there. Have you made it obvious that there’s more to the site than what’s above the fold? Good. Then carry on.
Fake Rule #2: “People don’t like scrolling”. An ugly second cousin of the fold - this argument doesn’t fly since the dawn of the smart phone. Everything scrolls on a smart phone. Not to mention 99% of websites viewed on a desktop browser. The only sites that don’t typically scroll? Flash sites from the 90’s.
Fake Rule #3: “There’s too many clicks!”. People don’t hate clicking… they hate waiting, or worse: cul-de-sacs, dead-ends or when you lead the user to somewhere they weren’t expecting. If you cram too much content or too many choices into one screen the whole experience becomes a collage of confusion and disarray. Break it up and add some clarity.
Fake Rule #4: “My Dad would never know to click that”. Well hey, good news! Your Dad doesn’t match the demographic. So we’re good then… right? Build to the demographic, and be graceful to everyone else.
I’m sure there’s more. Have a design / UX myth that drives you nuts?