There’s a bunch of ways to make your customers happy campers. You could cut your price. You could under-promise, then over-deliver. You could be super-ultra-mega-lightning fast. Or, just create something great and eat the cost yourself. Any of these may work once. Or even twice. But it’s not sustainable…
Promise the moon!
Again, this will work once or twice. But after a while people will start to attribute that behaviour to well… just trying to make yourself look awesome - and not actually helping.
Hack n’ Slash
If you cut your price, your screwing yourself over. You provide value! Assuming of course you’ve got value to provide.
Sure. We want to make the best “thing” we can make. But should it be at the expense of your staff? I don’t think so.
Or, you could just do what you said you’d do.
I know seems to simple and a little underwhelming. Really though. If you’re very clear upfront, and then you actually follow-through? You win. Because you all win. It is simple: Do what you said you’d do, when you said you’d do it. On time, on budget and great work. These are the table stakes… period. Not the “nice-to-haves”, and certainly not negotiable.
Set the table
If you can do that, then you’ll have time to add a little extra to make the project a better experience for the customer and the people on the project - whatever that may be for that specific project (extra communication, an added piece of functionality, some extra thoughts - whatever).
That’s the place where your brand comes through. That's what people remember.