Here's a humble look into the world of working culture in the creative world... It's not perfect, but it's human.

Views are my own and published every week - mid week-ish, with far too many commas and of course some language... just because.

On another note... I'm taking a few weeks off here as June is the mother of all that is busy. I'll be back, up and running in no time.


The Fear of Distraction

We all think of distraction as a very personal thing… the phone rings, a gazillion emails flooding in. That app that needs your attention, like right now. But this is the easy stuff. That’s all individual discipline. You find your balance own it, and move on. Distraction within a brand is totally different…

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Getting Into The Deep End

Creating, developing or managing a brand is hard work. It’s really hard. More often than not however, we work in the shallows and claim that the hard work is done. It’s easy to think that developing the more shallow aspects of a brand - like the look & feel, logo or a tagline is “branding”. But that’s the easy stuff...

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